Azure AD B2C
What is Active Directory? Active Directory, or AD, has a lot of cool features and is used for all sorts of things, but at its heart is nothing more than an identity store for your organization. It keeps a record of who is in your organization and authenticates the user based on their credentials and entitlements. Azure AD extended a lightweight version of that to the cloud, but the core concept remains pretty much the same, just with cool cloud features. Azure AD B2B Collaboration then allowed us to grant access to internal resources to business partners using their own Microsoft or Azure AD identity. That brings us to Azure AD B2C . Azure AD B2C is a directory service that leverages identity stores outside of your company. More specifically, it is an authentication service for publicly facing applications. It integrates with other third-party identity providers such as Google+, Facebook, Amazon, or LinkedIn to provide a one-stop shop for authentication. It acts as an alternati